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Business Development of Brewery
Mičková, Lucie ; Teplý, Petr (referee) ; Koleňák, Jiří (advisor)
Presented Master’s thesis characterizes, analyzes and assesses the current situation of Holba’s brewery, Ltd. The thesis includes theoretical resources, company analyses, mainly internal and external analyses. As a result of outside and inside analyses there are formulated opportunities and Threats, Strengths and Weaknesses. On the basis of findings, the thesis includes comprehensive proposal of strategy, development and improvement of company position, which should help to fix it’s position on market and take a step forward in today’s mobile world.
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Sales Channel Analysis and a Proposal for Their Development at ABB s. r. o
Kilinger, Jan ; Michálek, Leoš (referee) ; Chlebovský, Vít (advisor)
The diploma thesis is focused on analysis of sales channels in the ABB company with is focused on high voltage division, which is situated in Brno in the street Videňská. In the first part of this thesis are set major and minor targets with theoretic methods to achieve them. Second part is practis and there are processed theoretic knowledges which are needed to understand issues and set own improvement. In the end there are reviewed outputs and shown proposals for development sales chanels and better customer communication.
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Market Analysis and Competition on the Soft Drinks Market
Zháňalová, Lucie ; JUDr. Michal Petr, Ph.D., ředitel Sekce legislativy a mezinárodních záležitostí, ÚOHS (referee) ; Sládková, Jitka (advisor)
The master’s thesis on the topic “Market analysis and competition on the soft drinks market” describes current situation on the market, its structure with the focus on existing competition, it put the accent on the evaluation of the strategy applied by the strongest undertaking on the market, examines a describes distribution channels and analyse the market demand for products including its estimation of the trend in the future. This thesis results from theoretical resources as are general analysis used for the purpose of the market studies oriented on business sector as well as common environment and its own functioning and the thesis is based on the competitive strategy defined by M.E. Porter. Further the thesis is dealing with data resources and methods of data handling, including data collection, classification, segmentation and its following evaluation. Master´s thesis is the guideline for the market analysis and decisions concerning entering new markets and among others gives the answers to the questions concerned the actual situation on the market and subjects that are operation on the market.
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Analýza trhu biopotravin v České republice a jejich cenový monitoring
Paulíková, Michaela
Diploma thesis with topic a Market analysis of organic food in Czech republic and its price monitoring engages basic principles of ecological agriculture and specifics of organic food production. There is a description of bioproduction in CZ, a market situation and consumption in the EU.In next part of this dissertation is composed overview of organic food producers in CZ. One of the main goals of this work was to perform a price monitoring on chosen types of organic food in given location and then to compare the price to a conventionaly produced food. There is also a comparison of the situation on different salepoints and a price variations of main direct and indirect distribition process. As an addition of the experimentle part, a degustation and following evaluation of chosen organic and nonorganic food types took place with suggested group of people. Result of this price monitong shows, that organic food is 140 % more expensive than nonorganic. Comparison of the direct and indirect distributors showed large price variations, for example the price of organic potatoes directly from a farmer is170 % lower, than the average price of organic potatoes in observed shops. Organic food got a higher rating than conventionaly produced during the degustation, 46,87 % was for organic and 45,99 % for nonorganic food.
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Sales Channel Analysis and a Proposal for Their Development at ABB s. r. o
Kilinger, Jan ; Michálek, Leoš (referee) ; Chlebovský, Vít (advisor)
The diploma thesis is focused on analysis of sales channels in the ABB company with is focused on high voltage division, which is situated in Brno in the street Videňská. In the first part of this thesis are set major and minor targets with theoretic methods to achieve them. Second part is practis and there are processed theoretic knowledges which are needed to understand issues and set own improvement. In the end there are reviewed outputs and shown proposals for development sales chanels and better customer communication.
|
|
|
Business Development of Brewery
Mičková, Lucie ; Teplý, Petr (referee) ; Koleňák, Jiří (advisor)
Presented Master’s thesis characterizes, analyzes and assesses the current situation of Holba’s brewery, Ltd. The thesis includes theoretical resources, company analyses, mainly internal and external analyses. As a result of outside and inside analyses there are formulated opportunities and Threats, Strengths and Weaknesses. On the basis of findings, the thesis includes comprehensive proposal of strategy, development and improvement of company position, which should help to fix it’s position on market and take a step forward in today’s mobile world.
|
|
|
Market Analysis and Competition on the Soft Drinks Market
Zháňalová, Lucie ; JUDr. Michal Petr, Ph.D., ředitel Sekce legislativy a mezinárodních záležitostí, ÚOHS (referee) ; Sládková, Jitka (advisor)
The master’s thesis on the topic “Market analysis and competition on the soft drinks market” describes current situation on the market, its structure with the focus on existing competition, it put the accent on the evaluation of the strategy applied by the strongest undertaking on the market, examines a describes distribution channels and analyse the market demand for products including its estimation of the trend in the future. This thesis results from theoretical resources as are general analysis used for the purpose of the market studies oriented on business sector as well as common environment and its own functioning and the thesis is based on the competitive strategy defined by M.E. Porter. Further the thesis is dealing with data resources and methods of data handling, including data collection, classification, segmentation and its following evaluation. Master´s thesis is the guideline for the market analysis and decisions concerning entering new markets and among others gives the answers to the questions concerned the actual situation on the market and subjects that are operation on the market.
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Creation and management of marketing distribution channels
MRKÁČKOVÁ, Bohdana
This thesis is focused on creating and managing marketing distribution channels in terms of a particular enterprise. The basic concept for this thesis is marketing, from which further depends on other important concepts. The aim is to assess the current creation and management of marketing distribution channels in the selected company. Based on the analysis to propose appropriate measures for improvement. For these purposes, was chosen production company that specializes in the manufacture of doors and door frames.
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Analysis of current situation and trends in distribution channels in the German market
Zabloudilová, Pavlína ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
The objective of this master's thesis is to analyse trends in distribution in the German market and evaluate their importance in the retail environment. The first chapter of the thesis deals with the issue of distribution from a theoretical perspective. Analysis of the German economy and retail environment serves as a basis for further elaboration of the thesis. In the German market is growing the importance of the e-commerce and there is a tendency of integration of distribution channels. The current situation and trends in distribution channels as well as the trends of the future are outlined on the basis of secondary data. The analysis is completed by qualitative research, which determines the potential use of current trends.
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Nástroje podpory prodeje v obchodních vztazích
Presová, Radmila
This dissertation focuses on relations among business units (B2B), most of all relations among bakeries and distribution channel members when establishing and extending business cooperation. It stresses the importance of food-processing industry verticals, value chains and food distribution channels. Marketing tools of sales promotion base on the general conception that they are any form of support used by one market subject provided to another one in order to achieve a purpose set in advance. The thesis describes price as an important and intensive factor of marketing mix. It also examines how price and extensive factor quantity influence formation of gross profit, the important aggregate business indicator, on a case of bakery products. It defines bakery product life cycle, product appeal and sales potential. It characterizes promotion on a case study of corporation Penam, a major bakery in the Czech Republic. In order to achieve objectives, parametric, non-parametric, and semi-parametric approaches were applied to define cross effects. Theoretical and practical gains are summarized in the conclusions.
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